NOOR is an Amsterdam-based brand consisting of a group of talented individuals who are passionate about creating impactful visual stories and educational programs. Committed to ethical and high-calibre visual journalism, NOOR is formed by renowned photographers from various countries, including the USA, Spain, France, Russia, Italy, and more. The NOOR team works together to produce powerful still and moving images that serve as honest witnesses to critical global issues, such as climate change, forced migration, and the rise of authoritarianism.

Founded in 2007, NOOR Images emerged as a platform for photographers to regain financial control over their work and leverage the strength of a collective in a rapidly changing media landscape. Alongside their agency, the NOOR Foundation focuses on promoting visual education and capacity building in ethical journalism and documentary practices. With a belief in accessible education, NOOR shares their knowledge through photography, media literacy, and representation.

As industry leaders, NOOR collaborates with international clients, large media companies, non-profits, and startups to produce thought-provoking work. Their dedication to connecting the dots around critical issues demonstrates their commitment to inspiring action and making a positive impact on the world