Not. Just. Chocolate is a luxurious handmade chocolate shop located in New York City.

Founded by the talented husband and wife duo, Sergei and Lena Potekhin, who have decades of experience in sculpting delectable chocolate masterpieces, this brand offers a truly exceptional chocolate experience. Lena Potekhin, a trained chocolatier from the prestigious Barry and Callebaut Chocolate Academy, ensures that each intricately detailed chocolate design is created using high-quality ingredients and state-of-the-art techniques. The team at Not.

Just. Chocolate pours their passion and dedication into crafting every piece, resulting in numerous awards in renowned European chocolatier competitions. After catering to European customers, the Potekhins opened their flagship store in Brooklyn, New York, in 2019.

Visit their chocolate shop and indulge in their full menu of edible works of art. Subscribe to their mailing list for exclusive discounts and promotions. With Not.

Just. Chocolate, you'll experience chocolate like never before