Nu Skin Enterprises, Inc., commonly known as Nu Skin, is a direct selling company based in the United States that specializes in developing and distributing personal care and dietary supplements. The company was founded in 1984 by Blake Roney, together with colleagues Sandie Tillotson and Steve Lund. Its headquarters is located in Provo, Utah.

Nu Skin offers a wide range of products and services in the personal care and wellness industry. Its main product categories include skincare, haircare, body care, and oral care, as well as nutritional supplements. The company focuses on developing innovative and high-quality products that cater to various customer needs and preferences.

With a global presence, Nu Skin operates in more than 50 markets worldwide, including North America, Europe, Asia, and the Pacific. It has established subsidiaries and joint ventures in several countries to facilitate its operations. Notably, the company has formed partnerships with Pharmanex, a nutritional supplement company, and Big Planet, an internet-based product distribution platform.

In terms of market position, Nu Skin has positioned itself as a leader in the direct selling industry. Its global sales revenue reached approximately $2. 4 billion in 2020, showcasing its robust market presence and consumer appeal.

The company faces competition from other direct selling companies such as Amway, Avon, and Herbalife. Nu Skin has achieved significant milestones and undergone strategic changes throughout its history. In 1996, it launched its Epoch brand, which focuses on natural and environmentally friendly products.

The company also expanded its product lineup by introducing the Pharmanex line of nutritional supplements. Furthermore, Nu Skin has implemented various marketing initiatives and enhanced its social media presence to engage with customers and drive sales. As of the latest updates, Nu Skin continues to adapt to changing market trends and consumer demands.

The company emphasizes its commitment to ethical business practices and sustainability, aiming to provide innovative products while supporting social responsibility initiatives. Nu Skin remains focused on expanding its global reach and maintaining its position as a leading player in the direct selling industry