The O Group is a luxury brand marketing, advertising, and creative agency based in New York City. With a history spanning 35 years, we are experts in uncovering unique brand capital for businesses looking to connect with a luxury lifestyle audience. Our mission is to rewrite the luxury playbook, one brand at a time.

At The O Group, we believe in hacking traditional agency models to build luxury and premium brands with purpose and meaning. We strive to create a distance between our clients and trendy clones, pop impersonators, and shallow replicas. By translating brand equity into useful and unique capital, we develop holistic brand platforms that communicate with boldness and clarity.

Our capabilities include branding fueled by insights and strategy, as well as expertise in rethinking, reimaging, rebranding, refreshing, and renewing brands. We understand the importance of adaptability and reducing risk, guiding brands through their next stage in the evolutionary process. With a focus on creative collaboration, we believe in the power of partnerships.

Our experienced partners, Orit and Daymon Bruck, lead our projects and maintain direct client-facing relationships. As a boutique agency, we prioritize the value we bring to our clients, embodying the principles of an authentic luxury experience. The O Group has built a legacy of creating legendary brands across the entire luxury sector, including hospitality, fashion, jewelry, and fine spirits.

From brand positioning and strategy to crafting creative assets for marketing and digital content, we collaborate with our clients at every stage of brand creation and experience. Our proven process ensures disruptive, highly desirable, and uniquely differentiated luxury branding. Subscribe to receive updates on luxury branding and design, and rest assured that we will never share your information with any third party.

Join us at The O Group as we continue to redefine luxury in 2023 and beyond