Optimove's asset
Optimove

@optimove.com

CRM journeys, mapped by AI.

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About

Description

Optimove is a customer-led marketing platform that prioritizes the individual customer over campaigns or products. By starting with the customer, brands using Optimove have experienced an impressive average increase of 33% in their Customer Lifetime Value (CLTV). Optimove offers a range of products and services to help brands achieve this level of success.


Their Customer-Led Marketing Platform leverages a real-time Customer Data Platform (CDP) to orchestrate personalized multichannel campaigns, optimized by AI. Additionally, their Digital Experience Platform allows brands to deliver personalized experiences in real-time across web, app, and marketing channels. Optimove also provides native marketing channels, including email, in-app messaging, digital ads, text messaging, mobile push notifications, web push, and pop-ups.


With a wide array of resources available, such as industry benchmarks, success stories, use cases, videos, webinars, and an Optimove Academy, brands can access the tools and knowledge they need to thrive in customer-led marketing. The brand's commitment to the customer is evident in the impressive results reported by their clients, including a 578% Return on Investment and an 88% improvement in campaign efficiency. With Optimove, brands can make the shift from product-led marketing to customer-led marketing and gain their customers' loyalty for life

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Company Type

Privately Held

Company Size

201-500

Year Founded

2012

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