Owa Yurika | London is a brand founded by the Japanese mother-daughter duo, Yuki and Yuriko Oshima. Their passion for creating clothing that values children as independent young people led them to establish the brand, which puts a strong emphasis on playfulness. Their story began with the birth of their daughter and granddaughter, Honor, when they realized that much of the childrenswear available in the market was mass-produced, overly gendered, or too precious for active bodies.

With deep roots in Japanese heritage, every piece of cloth from Owa Yurika is meticulously crafted, paying attention to detail from both the parent's and child's perspective. The brand understands that children notice the details and aims to provide high-quality clothing that meets the demands of both design and production, as well as wearability and washability. Owa Yurika believes in the power of nature, and their materials reflect this philosophy.

Their commitment to sustainability extends to their daily lives and influences their imaginative philosophy for the future. Drawing inspiration from Yuki's upbringing and travels around the world, Owa Yurika combines mindful and playful Japanese approaches to nature and creation. Join the Owa Yurika community and discover their collection that inspires care, self-expression, and playfulness in the creative minds of the future