Brand is a platform that aims to facilitate conversations about race and racism with children. They understand that discussing such sensitive topics can be challenging, but they provide valuable resources and guidance to help parents navigate these conversations effectively. The brand emphasizes the importance of talking openly about race and its impact on society, as research shows that children notice racial differences and form their own conclusions when information gaps exist.

Brand encourages parents to be proactive in educating themselves about different perspectives and experiences, whether through books, documentaries, or building diverse networks. By setting an example and engaging in meaningful conversations, parents can help their children develop a deeper understanding of race and promote empathy, respect, and equality. It is a conversation that all parents should have, regardless of their background or experience, in order to create a more inclusive and understanding future