Peg's Foundation is a purpose-driven brand that aims to make a significant impact on mental health and education. Founded by Peg Morgan, the Foundation is dedicated to addressing the challenges faced by individuals and families affected by mental illness. With a strong focus on thinking bigger, Peg's Foundation collaborates with community innovators, doers, and dreamers to bring its vision to life.

The Foundation's primary focus is on programs and projects that address mental illness, aiming to improve the lives of individuals with serious mental illness. Additionally, education is another key area of focus, reflecting Peg's personal passion and lifelong commitment. Peg's Foundation also envisions a vibrant and enriching society with strong public awareness and engagement in the arts.

Through various initiatives, the brand strives to make a lasting impact, including reducing the number of people with mental illness in jails, promoting access to evidence-informed services, and supporting at-risk students through partnerships like the LeBron James Family Foundation. In honor of Peg's legacy, the Foundation celebrates impactful excellence each year through their Impact Awards. By fostering change-making and thinking bigger, Peg's Foundation is dedicated to creating long-term, sustainable solutions in the areas of mental health, education, and beyond