P&G Ventures Studio's asset
P&G Ventures Studio

@pgventuresstudio.com

P&G Ventures creates new brands in new spaces to solve unmet consumer needs with iconic new products.

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P&G Ventures Studio is a subsidiary of Procter & Gamble (P&G), a multinational consumer goods company based in the United States. The P&G Ventures Studio was established in 2016 as an incubator and innovation platform within P&G, aimed at fostering and accelerating the growth of startups and entrepreneurs in the consumer goods space. The headquarters of P&G Ventures Studio is located in Cincinnati, Ohio, where P&G's global corporate office is also located.


This strategic placement allows for close collaboration and synergies with P&G's extensive network of research and development facilities, as well as its existing brands and consumer knowledge. P&G Ventures Studio focuses on identifying and partnering with early-stage startups and entrepreneurs that offer innovative consumer products and technologies. It provides expertise, resources, mentorship, and funding to help these startups grow and scale.


The studio supports a wide range of consumer-focused industries, including health and wellness, beauty, home care, and personal care. On a global scale, P&G Ventures Studio has partnerships with various organizations and industry leaders to identify and support innovative startups. It collaborates with universities, innovation hubs, venture capital firms, and other entrepreneurial ecosystem stakeholders to source startups with potential.


Noteworthy partnerships and joint ventures include Tie Global, Techstars, and Springboard Enterprises, among others. While specific details on P&G Ventures Studio's market position and global sales are not readily available, P&G as a whole has a dominant presence in the consumer goods industry. P&G is known for its extensive portfolio of well-established brands, such as Pampers, Tide, Gillette, Pantene, and Oral-B.


With its vast resources, global distribution channels, and consumer insights, P&G is a formidable competitor in the market. In terms of major events and achievements, P&G Ventures Studio has made significant strides in the consumer goods startup space. It has successfully launched multiple startups, such as Opté Precision Skincare System and Zevo Insect Traps, which have gained recognition for their innovative solutions in their respective industries.


As of the latest available information, P&G Ventures Studio continues to actively support and invest in early-stage startups. It remains committed to expanding its portfolio of innovative consumer goods companies and driving growth through collaboration and innovation. Overall, P&G Ventures Studio plays a vital role in P&G's strategy to stay at the forefront of consumer goods innovation and find disruptive solutions for its global customer base

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Company Type

Public Company

Company Size

10,001+

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