Pets Canada is a leading brand in the Canadian pet industry, advocating for the welfare of pets and providing valuable resources and information to pet-related businesses. Established in 1988, Pets Canada has been a strong and consistent voice, actively engaged in legislation and regulation affecting the pet industry at all levels of government. As a not-for-profit, member-based organization, Pets Canada collaborates with internal and external sources to promote the highest standards of pet care.

Their mission is to provide leadership and communication to all sectors of the pet industry through resources, training, and advocacy. They strive to be the leader in advancing and developing a vibrant pet industry that works together for the well-being of pets and their families. Pets Canada publishes credible information, promotes humane treatment of animals, establishes standards of animal care, and promotes the recognition and value of legitimate pet industry businesses.

They also produce animal care and husbandry resource materials and promote pet industry events for their members. With a rich history dating back to 1988, Pets Canada continues to grow and evolve as a national organization, addressing the ever-changing needs and challenges of the Canadian pet industry