Play the Game is one of the few Spanish agencies specializing in video games, eSports, and new technologies. As an independent gaming and metaverse marketing agency, they strive to help traditional brands reconnect with their target audience through video games. With notable success over the years, Play the Game has worked with more than 50 top-level brands on over 200 projects.

They value their independence and honesty, which is appreciated by their clients. In addition to their expertise in marketing gaming and metaverse, they offer a range of services including analysis of the gaming sector, strategy development and implementation, advergames and VR solutions, sponsorship management, content strategies, and appearances in various media outlets. As the gaming industry continues to grow, even surpassing the film and music industries, Play the Game understands the importance of embracing the metaverse and offers tailored solutions for brands looking to enter these new territories