POPULAR Holdings Limited, a renowned brand, upholds a set of core values that drive its success in the global market. The company's vision is to serve society while benefiting from the world, reflecting its commitment to people's well-being and societal growth. POPULAR aims to be a leader by offering value-for-money products and premium services to its customers.

With a focus on unity and teamwork, the brand values its employees as its greatest asset. It emphasizes objectivity, quality, and excellence in all aspects of its operations, striving for a culture of integrity and commitment. Through rewarding exemplary performance and fostering a positive work environment, POPULAR ensures the satisfaction of both its customers and employees.

With a strong presence across various countries, including Singapore, Malaysia, and the United Kingdom, POPULAR continues to make a significant impact in the retail, distribution, and publishing sectors