Prescriptives is a United States-based cosmetics brand that offers a range of makeup and skincare products. The company was founded in 1979 and prides itself on its custom-blended cosmetics, which are tailored to meet the unique needs of individual consumers. Prescriptives quickly gained a reputation for its innovative approach to beauty, incorporating skincare benefits into its makeup formulations.

The headquarters of Prescriptives is located in New York City, where the brand was originally launched. As a division of The Estée Lauder Companies Inc., Prescriptives benefits from the support and resources of its parent company. The main products offered by Prescriptives include foundations, powders, concealers, blushes, eyeshadows, lipsticks, and skincare products.

The brand places a strong emphasis on high-quality ingredients and scientific advancements, resulting in products that are both effective and gentle on the skin. On a global scale, Prescriptives has expanded its reach through various retail channels. The brand operates through e-commerce platforms, as well as select department stores and specialty beauty retailers.

Prescriptives also has a presence in certain international markets, allowing it to cater to a diverse range of customers. As a subsidiary of The Estée Lauder Companies, Prescriptives benefits from the company's extensive portfolio of brands, which includes well-known names in the beauty industry. These synergies provide Prescriptives with an advantageous position and allow for collaborations and shared resources among the brands.

In terms of market position, Prescriptives may not be as widely recognized as some of its competitors in the beauty industry. However, it has established a loyal customer base that appreciates its personalized approach to cosmetics. Prescriptives' focus on customization sets it apart from competitors and appeals to consumers who are seeking tailored beauty solutions.

There have been no recent major events or changes in strategy that have significantly impacted Prescriptives' growth. The brand has maintained a consistent product lineup, regularly introducing new shades and formulas to cater to changing trends and customer preferences. In conclusion, Prescriptives is a cosmetics brand based in the United States that specializes in custom-blended makeup and skincare products.

With its headquarters in New York City, the brand operates globally through various retail channels. Though it may not have the same level of brand recognition as some competitors, Prescriptives continues to thrive by offering personalized beauty solutions to its customers