Project Unloaded is a brand that aims to challenge and transform gun culture. Their mission is to create a new cultural narrative that highlights how guns make us less safe. Research has shown that young people are developing opinions and making decisions about guns, and Project Unloaded seeks to provide accurate information about gun safety and establish safe spaces for open conversations.

They advocate for the next generation to make an informed choice not to own or use guns. The need for Project Unloaded is apparent as firearms are the primary cause of death for children and teens in America. However, 75% of young people believe the myth that having a gun makes them safer.

Although many young people express openness to buying guns, the facts clearly demonstrate that more guns lead to more gun violence. By changing gun culture and empowering young people with data, Project Unloaded strives to keep individuals and their loved ones safe from gun violence. Currently, Project Unloaded's campaign, SNUG (Safer Not Using Guns), is focused on promoting the importance of not using guns to ensure safety.

To stay informed and support their cause, you can visit their website and donate