PURELEI is a brand that offers jewelry and lifestyle products inspired by Hawaii. Founded in 2016 by Alisa, Freddy, and Etienne, PURELEI aims to create designs that tell a personal story and embody the Aloha Way of Life. The name PURELEI combines the words pure and lei, representing a pure mindset and the famous Hawaiian flower necklace.

Their jewelry pieces are made from durable materials, making them waterproof and suitable for everyday wear. The designs are versatile and perfect for creating layered styles, ring stackings, and more. PURELEI also collaborates with talented designers to bring exclusive designs to their customers.

Currently, they have multiple international online shops and are continuing to expand. By subscribing to their newsletter, customers can enjoy 10% off their first order and receive a surprise gift on their birthday. Join PURELEI in embracing the Aloha Spirit and bringing a touch of Hawaii into your life