Quique Ciria is a renowned brand that offers a comprehensive design system called Mística for digital products and services. With a focus on optimization and streamlining processes, Mística provides a common design language and consistent user experience across all Telefónica teams. By utilizing reusable technological components, interaction and communication patterns, and research methods, Mística enables the creation of digital products and services in a simple and efficient manner.

The design system brings together teams and individuals from the organization, fostering collaboration and knowledge-sharing to establish new relationships and workflows. With a goal of achieving global updates, brand consistency, and multibrand optimization, Mística ensures speed, efficiency, and quality throughout the design and development process. As a constantly evolving product, the design system adapts to new business requirements and insights, driven by the innate curiosity and desire to uncover the whys behind decisions.

For more information about Mística and the team behind it, reach out to Quique Ciria and the other exceptional individuals involved in its creation