Rabbit is a brand dedicated to the welfare and well-being of rabbits. They believe that all rabbits are valuable individuals, regardless of breed or temperament. Rabbit does not support the raising or promotion of rabbits for food or any other exploitative purposes.

They have a strong stance against the use of rabbit fur in the fashion industry, advocating for rabbits to be the only ones wearing their fur. The brand also opposes the breeding and selling of rabbits, as millions of these adorable animals end up in shelters or abandoned every year. Rabbit encourages adoption and supports pet supply stores that do not sell animals.

Additionally, the brand raises awareness about the unnecessary testing of cosmetics and household products on rabbits and urges consumers to choose non-animal tested products. Rabbit also opposes the killing of feral and wild rabbits, advocating for coexistence and humane treatment. Join Rabbit in their mission to promote compassion and respect for all rabbits