Rational Beauty, founded in 2009 by Jeanette Abbink and Mike Abbink, is a brand that specializes in creating intelligent and refined editorial and identity projects. With a belief in the power of skilled craftsmanship, dialogue, and hard work, Rational Beauty collaborates closely with clients to produce powerful designs. Their philosophy, as reflected on their blog, is that beauty emerges from a careful selection process, affinities, integration, and love.

While beauty may seem chaotic or random, it is actually supported by a foundation of rigor, training, and discipline. Led by Jeanette Abbink, a renowned graphic designer, author, and educator, Rational Beauty has created award-winning editorial designs for prestigious magazines such as Dwell, American Craft, and Pan and the Dream. They have also worked on books for renowned publishers like Rizzoli, Aperture, and Abrams.

Rational Beauty's recent projects include book and magazine designs, such as As We Rise: Photography from the Black Atlantic and Blue Violet by Cig Harvey. The brand's commitment to thoughtful design and their inspiring stories on their blog make them a force to be reckoned with in the industry