Rayovac is an American consumer battery and lighting company that has been providing power solutions to customers for over 110 years. The company is based in Middleton, Wisconsin, and is a subsidiary of Energizer Holdings. Rayovac was founded in 1906 by Julius L.

Rived, who initially established the company as The French Battery Company in Madison, Wisconsin. It started off by revolutionizing the battery industry with the creation of the RAY-O-VAC battery, which was the first portable dry cell battery suitable for consumer use. Over the years, Rayovac expanded its product line to include a wide range of batteries, including alkaline, rechargeable, and hearing aid batteries.

Rayovac's headquarters in Middleton, Wisconsin serves as the nerve center for its global operations. The facility houses the company's management, research and development, manufacturing, and customer support teams. It also includes a state-of-the-art testing laboratory where innovative battery technologies are developed and tested.

The company's main products include batteries for various applications, such as household appliances, electronics, toys, and power tools. Rayovac also offers a wide range of lighting solutions, including flashlights, lanterns, and headlamps. These products are available through various retail channels, including convenience stores, department stores, and online marketplaces.

On a global scale, Rayovac operates under the Energizer Holdings umbrella. It has established partnerships and subsidiaries in countries around the world, including Europe, Asia, and Latin America. These strategic alliances allow the company to effectively distribute its products and cater to the needs of a diverse customer base.

Rayovac holds a strong market position globally, with a significant share in the consumer battery industry. The brand's reputation for reliable and affordable power solutions has made it a trusted choice amongst consumers. It faces competition from other well-known battery brands, such as Duracell and Panasonic, but has managed to maintain its market presence through continuous innovation and strategic partnerships.

In recent years, Rayovac has focused on expanding its portfolio of environmentally friendly and sustainable products. It has introduced rechargeable batteries, which can be used multiple times, reducing waste and promoting energy efficiency. This shift towards sustainable solutions aligns with the company's commitment to reducing its environmental impact.

As of the latest available information, Rayovac continues to thrive as a leading player in the battery and lighting industry. It remains committed to providing reliable power solutions to consumers around the world while staying at the forefront of technological advancements in the industry