Real Pretty Kind is a brand that is dedicated to making the tween years some of the best times in a young person's life. Recognizing the rise of anxiety among young kids, Real Pretty Kind aims to be the brand that supports and uplifts them. With a primary focus on bringing MORE JOY and LESS STRESS, this brand is anchored in Culture and Wellness.

It is not just a label, but also an attitude. Real Pretty Kind prioritizes being KIND to PEOPLE and the PLANET. The brand offers a wide range of products and services, including streetwear, tween things, bundles, and exclusive items.

Their Mama Loves collection is a favorite among customers. Real Pretty Kind also has a strong emphasis on spreading important messages, as seen in their ZINE publications such as The Way We Play, The Truth, The Changemakers, and The Joy Issue. Shop at Real Pretty Kind and experience the joy and positivity they bring to the world.

Enjoy FREE domestic shipping for orders over $50. Join the movement and support a brand that is empowering, supportive, and kind