Redify is a brand that aims to reduce our body's toxic load and advocate for toxic-free ingredients. Founded by Victor Okoh, a research scientist and professor, Redify was inspired by his daughters' diagnosis of precocious puberty, a risk factor for breast cancer. Victor discovered that the same chemicals used to induce tumors in mice were also present in products intended for children, which may have contributed to their diagnosis.

Determined to avoid such toxic ingredients, Victor and his wife Stella created Redify, an app that helps users identify products with harmful chemicals and empowers them to advocate for safer alternatives. Redify's app features a database of over 2,000 scientifically verified chemicals, known as CHCs, used in consumer products worldwide. With this information, users can educate themselves and make informed choices about what they purchase.

Additionally, the app allows users to lobby manufacturers to change their product formulations to include less harmful ingredients. Please note that Redify's CHC scoring criteria is based on the number of CHCs present in a product, determined by authoritative scientific evidence. The choice to purchase a product based on its CHC status is entirely up to the users of the app.

Redify also partners with influencers and advocates to spread awareness about toxic ingredients and offers a support team to ensure users have a seamless experience with the app. Join Redify on their mission to protect your health and advocate for safer products