Resist Comfort, created by Ron Ceballos, is a revolutionary brand that aims to challenge the status quo in the marketing world. With a diverse range of analog and digital solutions, Ron Ceballos brings a fresh perspective to the monotonous world of advertising. Ron's journey began in 2000, designing video game characters for Heavy Hammer Studios, which eventually led him to become the lead developer and senior designer for a reputable firm in New York, working with clients like Harter and Steelcase.

His freelancing experience further honed his skills, working on immersive film websites for Lincoln Mercury and music videos for renowned artists like Bono and Alicia Keys. As the Vice President Associate Creative Director of Grey NY, Ron achieved significant milestones by winning prestigious awards and creating groundbreaking work for brands like DirecTV and Canon. After transitioning to 360i, he pioneered the concept of "real-time marketing" with the revolutionary Oreo campaign, "The Daily Twist.

" Recognized by industry experts and colleagues as a creative visionary, Ron Ceballos is a respected leader who continues to inspire and mentor emerging talent in the advertising industry. Join the resistance and experience the innovative approach of Resist Comfort today