Right 2 Thrive is a brand dedicated to breaking the cycle of poverty in Nairobi, Kenya through multi-generational empowerment and education. They specialize in life skills development, emotional intelligence training, and trauma healing to support families in lifting themselves out of poverty. By focusing on education and skills training, Right 2 Thrive aims to break the link between parental education and minimal income, which often leads to the inability to care for oneself and one's family.

They understand that when children are unable to attend school due to financial constraints, they become the next generation of uneducated residents, perpetuating the cycle of poverty. Right 2 Thrive's goal is to empower and educate both adults and children in the Dagoretti community of Nairobi, helping them embrace their worthiness and learn new skills to reach their full potential. They specifically support the Dagoretti South Constituency, an area with high unemployment and limited educational opportunities