Rupeek is an Indian financial technology company that specializes in offering gold-backed loans to individuals. Founded in 2015 by Sumit Maniyar, Rupeek aims to provide hassle-free and transparent access to credit by leveraging the value of gold. The company is headquartered in Bengaluru, Karnataka, India.

Rupeek's main product is the gold loan, where customers can pledge their gold jewelry as collateral in exchange for a loan. The company offers doorstep loan services, enabling customers to conveniently avail loans from the comfort of their homes. Rupeek's loan process involves the valuation of the gold by experts, after which the loan amount is disbursed within minutes.

The company also provides flexible repayment options and offers competitive interest rates. While Rupeek primarily operates in India, it has expanded its reach to a global scale. As of the latest information available, the company does not have any noteworthy subsidiaries, joint ventures, or partnerships.

In terms of market position, Rupeek has emerged as a key player in the Indian gold loan industry. It has gained popularity for its innovative loan approach and efficient customer service. Rupeek has witnessed significant growth and has been able to attract considerable venture capital funding, which further validates the company's potential.

Although there are other competitors in the gold loan segment, Rupeek has managed to differentiate itself by focusing on customer convenience and technology-driven processes. The company's digital lending platform has enabled it to gain a competitive edge in the market. While no recent major events or changes in Rupeek's strategy are available, the company continues to expand its presence and strengthen its position in the Indian market.

In conclusion, Rupeek is an Indian fintech company that provides gold-backed loans to individuals. With its headquarters in Bengaluru, the company has gained prominence for its convenient doorstep loan services. Rupeek has established itself as a key player in the Indian gold loan industry, focusing on customer convenience and leveraging technology for its operations.

The company's current status reflects continuous growth and expansion within the Indian market