Russkys is a unique and innovative modular fashion brand that offers individuals the opportunity to express their creativity and create bespoke styles effortlessly. Founded and creatively directed by Kristina Kuzmina, Russkys combines technology and fashion to offer a platform that caters to fashion lovers who value individuality and versatility. Kristina's background in banking and finance, coupled with her experience working with prestigious global luxury brands, has inspired her to bridge the gap in the market for personalized fashion.

Mass production no longer excites people, and small brands struggle to produce regular collections due to limitations. This motivated Kristina to create a movement where people can try their hand at design and become their own brand. With Russkys, the brand believes that creativity is a superpower that starts with imagination.

The brand encourages self-expression and the re-fashioning of existing materials and experiences. In this era of attention economy, where human attention is scarce, Russkys emphasizes values such as momentariness, newness, personalization, honesty, and accessibility. It focuses on helping individuals find their own story to tell through fashion, adding substance to their identity.

Russkys is not just a fashion brand; it's a way for people to be versatile, beautiful, and ready for any occasion while expressing their uniqueness