BSRP, or Behavioral Sciences Research Press, Inc., is a renowned organization with a global presence. Their expertise lies in combining extensive research with practical business applications. BSRP is well-known as the pioneers in uncovering the concept of Call Reluctance® in salespeople, which refers to the fear that hinders individuals from making themselves visible.

Over the years, they have developed a range of behaviorally anchored assessments and training interventions to streamline the hiring process and empower professionals to Earn What They're Worth. BSRP's approach is distinct as they focus on evaluating individuals based on their observable behaviors rather than subjective labels. By measuring what truly matters, they provide valuable insights aligned with key performance indicators essential to organizations.

Since 1979, BSRP has concentrated on understanding how fear impacts work behavior. They specialize in identifying barriers to business development and self-promotion while implementing effective strategies, such as Adapting Cognitive Behavioral Therapy (CBT) techniques. At BSRP, their core values of Respect, Innovation, and Commitment drive their commitment to deliver exceptional service to their clients.

Their team of dedicated professionals ensures a personalized experience where each interaction showcases care and respect. BSRP's testing and training applications cater to various industries and settings, and they are eager to help you and your team Earn What You're Worth. Check out their insightful book, Relentless: The Science of Barrier-Busting Sales, which offers practical solutions rooted in science and field-tested on thousands of salespeople worldwide.

Explore BSRP's comprehensive offerings and discover the difference their expertise can make in your organization's success