Samsonite's asset
Samsonite

@samsonite.com

Samsonite is a luggage brand with an extensive legacy in trendsetting travel solutions.

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Samsonite is a renowned American brand specializing in travel luggage and accessories. Known for its durability and innovative designs, Samsonite has established itself as a leading provider of travel products worldwide. The company was founded in 1910 by Jesse Shwayder in Denver, Colorado.


Originally named Shwayder Trunk Manufacturing Company, it was rebranded as Samsonite in 1941, taking inspiration from the biblical strongman Samson. Over the years, Samsonite has expanded its product range to include luggage, travel bags, backpacks, and business cases. Headquartered in Mansfield, Massachusetts, Samsonite's global presence is evident through its numerous subsidiaries, joint ventures, and partnerships.


The company operates in over 100 countries, with manufacturing facilities in Asia, Europe, and the Americas. Notable subsidiaries include American Tourister, High Sierra, Gregory Mountain Products, and Hartmann. Samsonite's market position is dominant, with a strong global sales presence.


It competes with other major players such as TUMI, Rimowa, and Briggs & Riley. The brand differentiates itself by focusing on quality, innovation, and functionality, appealing to both leisure and business travelers worldwide. Samsonite has a wide distribution network with presence in retail stores, e-commerce platforms, and specialized travel stores.


Throughout its history, Samsonite has achieved several notable milestones. In 1963, it introduced the first molded luggage, revolutionizing the industry. In recent years, the company has focused on sustainable practices, incorporating recycled materials into its products and reducing its carbon footprint.


As of now, Samsonite continues to thrive, constantly adapting to the evolving needs of travelers. The brand has embraced technology by introducing smart luggage with features like GPS tracking and built-in chargers. It consistently expands its product range to cater to various travel needs, ensuring it remains a leader in the global travel industry.


In conclusion, Samsonite is a pioneering brand in the travel industry, known for its high-quality luggage and travel accessories. With a strong global presence, innovative products, and a commitment to sustainability, Samsonite continues to be a preferred choice for travelers worldwide

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Company Type

Public Company

Company Size

1001-5000

Year Founded

1910

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