Schlitterbahn is a waterpark and resort company based in the United States. It was founded in 1979 by Bob and Billye Henry in New Braunfels, Texas. Initially, the park consisted of four waterslides and a river attraction.

Over the years, Schlitterbahn expanded and developed into one of the leading waterpark destinations in the country. The company's headquarters is located in New Braunfels, Texas. It serves as the central hub for managing operations, marketing, and customer service.

The park itself covers over 65 acres along the banks of the Comal River and has grown to include numerous water attractions, resort accommodations, and entertainment options. Schlitterbahn offers a wide range of products and services to its visitors. The main attraction is its waterpark, which features thrilling water rides, wave pools, lazy rivers, and family-friendly activities.

The company also operates resort accommodations such as villa rentals, cabins, and hotel rooms. Additionally, Schlitterbahn provides catering services, special event hosting, and corporate retreat options. While Schlitterbahn primarily operates within the United States, it has expanded its presence globally through partnerships and licensing agreements.

Notably, the company has entered into joint ventures in various locations, including South Padre Island, Texas, and Galveston, Texas. These partnerships have allowed Schlitterbahn to extend its brand and attract visitors from around the world. In terms of market position, Schlitterbahn is recognized as one of the top waterpark companies globally.

Its innovative attractions, family focus, and commitment to customer satisfaction have helped it maintain a strong position in the industry. The company has achieved significant success both in terms of annual attendance and revenue. While there have not been any major recent events or changes in Schlitterbahn's strategy or product lineup, it continues to prioritize expansion and improvement.

The company regularly invests in new attractions and experiences to enhance the visitor experience. As of the latest information available, Schlitterbahn continues to operate its parks and resorts successfully. Visitors can expect a memorable and enjoyable experience at any of the Schlitterbahn locations, thanks to the company's commitment to excellence and its dedication to providing fun-filled waterpark adventures