SETDD, or Southeast TN Development, is a brand that focuses on people-centered progress in Southeast Tennessee and Northwest Georgia. Their mission is to improve the lives of individuals, families, and businesses in the region by providing staffing resources to local governments and delivering a wide range of programs and services. SETDD works collaboratively with local, state, federal, and private entities to ensure the success of their initiatives.

The brand operates through three core business functions: SETBUILDS, which encompasses community and economic development, including planning and local government assistance; SETCARES, which focuses on aging and disability programs; and SETWORKS, which offers career and workforce development services. SETDD promises to never forget the frustrations faced by individuals in bureaucratic systems and commits to listening to the needs of their partners, developing smart plans, and providing government resources to help achieve their goals. In addition to their partnerships with various local and regional governments, the brand also collaborates with federal and state departments, such as the US Department of Labor, US Department of Commerce, TN Department of Treasury, and TN Housing Development Agency.

Overall, SETDD is dedicated to creating a climate of success in Southeast Tennessee and Northwest Georgia through their comprehensive programs and services