San Francisco Equity Partners is a private equity firm specializing in investments in lower middle market businesses across the consumer sector value chain. They partner with differentiated businesses that not only require financial capital but also seek a hands-on, operationally-focused investment partner. With deep consumer domain expertise, strategic and operational guidance, a strong network of relationships, and industry resources, San Francisco Equity Partners serves as an extension of the management team for each of their partner companies.

Their experience in building consumer brands and supporting companies in the consumer value chain gives them a comprehensive view of the industry. They work closely with founders and management teams to develop the vision, organization, and infrastructure necessary for sustainable growth while preserving company culture and authenticity. San Francisco Equity Partners follows a highly focused and active approach to partnership, ensuring optimal outcomes for all stakeholders.

Their investment criteria include companies with revenue ranging from $15 to $100+ million and EBITDA ranging from $3 to $15+ million. They make control or significant minority investments in companies requiring equity investments of $15 to $40+ million