Shop Dazzles is a renowned and prestigious brand that has been enchanting customers for over 22 years. Founded in 2000 by Jill Rowland, a seasoned pageant expert and accomplished individual, Dazzles has become synonymous with elegance and sophistication. With a Bachelor's degree in English from Columbia College and a wealth of experience in the pageant world, Jill's passion for making women feel like queens led her to establish a store that offers a diverse selection of breathtaking gowns for any special occasion.

Dazzles' reputation extends far beyond its region due to its exceptional service and stunning collection. The brand has been featured on popular TV shows like TLC's The King of the Crown and MTV's My Super Sweet 16. The desire to ensure every young woman feels like royalty is at the heart of Dazzles' mission.

Their dedicated team of experts strives to make every visit to the showroom a memorable and enchanting experience. At Dazzles, you'll find a wide range of exquisite and unique offerings, including destination wedding dresses, cotillion and debutante gowns, and couture pageant gowns. The brand's dedication to customer satisfaction is evident in every aspect, from their carefully curated collection to their helpful staff.

Immerse yourself in the world of elegance and style at Dazzles. Visit their showroom on Broad River Road in Columbia, South Carolina, and let their team take you on a journey to find the perfect gown for your special occasion. Experience the royal treatment at Dazzles and leave feeling like a true queen