Sports Illustrated's asset
Sports Illustrated

@si.com

Sports Illustrated provides breaking news, conversation and original reporting/insights on all sports.

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Sports Illustrated is a popular American sports magazine that was first published in 1954. It is touted as one of the leading sports magazines in the United States and is known for its iconic cover photos, in-depth features, and comprehensive coverage of sports events. The magazine is headquartered in New York City, New York.


Sports Illustrated offers a wide range of products and services to cater to sports enthusiasts. It covers various sports including football, basketball, baseball, hockey, soccer, and more. The magazine provides in-depth analysis, feature stories, interviews, and expert opinions from renowned sports journalists and commentators.


In addition to the print magazine, Sports Illustrated extends its offerings through digital platforms, including a website and mobile applications, which feature articles, videos, podcasts, and interactive content. On a global scale, Sports Illustrated has expanded its reach through various partnerships and joint ventures. Notably, the brand has formed licensing agreements with international publishers to produce localized versions of the magazine in countries such as Australia, Brazil, China, India, and Mexico.


These partnerships have helped Sports Illustrated enhance its global presence and engage with sports fans around the world. In terms of market position, Sports Illustrated has faced competition from other sports publications, as well as from digital platforms and social media outlets that provide sports coverage. Despite this, the magazine has maintained a strong standing in the sports media industry, with a loyal base of readers and a reputation for high-quality reporting and sports photography.


Over the years, Sports Illustrated has undergone significant changes to adapt to the evolving media landscape. The magazine has embraced digital transformation by expanding its online presence and investing in multimedia and video content. In recent years, Sports Illustrated has also diversified its offerings to include live events, documentaries, podcasts, and partnerships with influential sports figures and brands.


As of the latest available information, Sports Illustrated is currently owned by Authentic Brands Group (ABG), a brand management company. ABG acquired the magazine in 2019, and since then, there have been efforts to revitalize the brand by exploring new opportunities and partnerships. However, specific updates on the latest developments and key information about the brand may vary and can be obtained from reliable sources

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