Sima, the Surf Industry Members Association, has been at the forefront of advocating for the surf industry for over three decades. Their mission is to support the growth of the surf industry through fearless innovation, stoke, and sustainability. Sima is committed to protecting our oceans and ensuring a healthy surf industry.

Sima offers a range of services and initiatives to achieve their mission. They provide a service directory to connect industry members and foster collaboration. Through their Surfonomics membership, they define and measure the financial scale and impact of surfing on the global economy.

Sima also has an Environmental Fund that raises over $9 million annually to support environmental groups. Being a member of Sima means having a voice and making a difference, not just for your company, but for the industry as a whole. Members benefit from networking opportunities, educational programming, and the chance to drive important conversations on topics like business sustainability, public policy, and humanitarian causes.

Sima partners with leading brands in the surf industry and invites service providers to enhance B2B and B2C strategies. Their goal is to foster a strong foundation for the industry and promote economic activity, with the surf industry generating over $50 billion. With a focus on sustainability and protecting our oceans, Sima is dedicated to ensuring a healthy industry and a healthy planet.

Get involved and join Sima in their mission for a bright and thriving future for the surf industry