@smiledirectclub.com
SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone.
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About
Description
SmileDirectClub, founded in 2014 in the United States, is a telehealth company that focuses on providing affordable and convenient orthodontic solutions. The company's headquarters are located in Nashville, Tennessee. The main product offered by SmileDirectClub is clear aligners, a cost-effective alternative to traditional braces for correcting mild to moderate teeth misalignments.
These aligners are custom-made based on a 3D scan of the patient's teeth and are shipped directly to the customer's doorstep. The company also provides a remote monitoring system that allows patients to track their progress and communicate with dental professionals through online platforms. On a global scale, SmileDirectClub has expanded its operations to include several subsidiaries and partnerships.
In 2018, it formed a joint venture with a leading dental company, Align Technology, to expand its international presence. The company has also collaborated with retailers such as CVS Pharmacy and Walgreens to offer in-person SmileShops where customers can get a 3D scan of their teeth. In terms of market position, SmileDirectClub has gained significant traction in the orthodontic industry.
Its disruptive approach, leveraging remote technology and eliminating the need for frequent in-person visits, has disrupted the traditional orthodontic model. With its competitive pricing and convenient process, SmileDirectClub has quickly gained a substantial market share, attracting customers who may have previously avoided orthodontic treatment due to cost or inconvenience. However, the company has faced criticism from some dental associations and regulatory bodies, raising concerns about the safety and efficacy of remote orthodontic treatment.
Despite this, SmileDirectClub has continued to grow and expand, reaching customers in numerous countries. In recent years, SmileDirectClub has faced several legal challenges, including lawsuits filed by dental boards in different states. These disputes revolve around regulatory issues and the practice of dentistry without appropriate licenses.
However, the company remains committed to offering accessible orthodontic solutions and has made efforts to address concerns raised by regulators. As of the latest update, SmileDirectClub continues to operate and expand its services worldwide. It has a strong presence in the United States and is actively working towards increasing its international footprint.
The company remains dedicated to improving its offerings and adapting to evolving consumer expectations in the orthodontic industry
Company Type
Public Company
Company Size
1001-5000
Year Founded
2014
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