SsangYong's asset
SsangYong

@smotor.com

SsangYong is a manufacturer of sports utility vehicles (SUV) and recreational vehicles (RV).

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SsangYong Motor Company, commonly known as SsangYong, is a South Korean automotive manufacturer headquartered in Pyeongtaek, Gyeonggi Province, South Korea. The company was established on March 4, 1954, as Ha Dong-hwan Motor Workshop and later renamed Dong-A Motor. In 1988, the company changed its name to SsangYong Motor Company following its acquisition by the SsangYong Group.


SsangYong's headquarters is located in Pyeongtaek, South Korea. The company operates manufacturing facilities in Pyeongtaek and Yongin, South Korea, as well as in Jiangsu Province, China. Its research and development center is also based in Pyeongtaek.


SsangYong offers a range of SUVs, passenger cars, and commercial vehicles. Some of its popular models include the Tivoli, Korando, Rexton, and Musso. In addition to traditional gasoline-powered vehicles, SsangYong also produces electric and hybrid models.


On a global scale, SsangYong has established subsidiaries and joint ventures in various countries. It has partnered with Mahindra & Mahindra, an Indian multinational automobile manufacturer, to expand its reach in international markets. SsangYong's joint venture with Mahindra & Mahindra, called Mahindra SsangYong Motor, operates in India and other countries.


In terms of market position, SsangYong has expanded its sales globally, with a strong presence in markets like South Korea, China, Europe, and the Middle East. However, it faces stiff competition from other automotive manufacturers in these regions. Over the years, SsangYong has undergone several changes and developments to enhance its growth.


In 2010, the company unveiled its brand slogan, Limitless Potential, demonstrating its commitment to innovation and forward-thinking. Furthermore, SsangYong has focused on expanding its lineup of environmentally friendly vehicles and enhancing its design and technology. As for its current status, SsangYong has faced financial difficulties in recent years and went through a rehabilitation process.


In 2020, the company entered court receivership to seek protection from creditors. However, SsangYong remains committed to its brand and works toward stabilizing its operations and enhancing its global sales. In conclusion, SsangYong Motor Company is a South Korean automotive manufacturer known for its SUVs, passenger cars, and commercial vehicles.


Despite facing financial challenges, the company continues to operate globally, with a strong presence in various markets. With a focus on design, technology, and eco-friendly vehicles, SsangYong seeks to overcome its current difficulties and regain a stable position in the automotive industry

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Company Type

Public Company

Company Size

10,001+

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