THE COTH is a fashion brand for everyone, with a focus on BASIC fashion products, especially in the categories of T-shirts, polo shirts, accessories, crop tops, and outerwear. The brand's name, THE COTH, stands for The Concept of Theta. Theta refers to a type of brain wave that occurs during deep relaxation or meditation, connecting our minds to the universe and inspiring vibrant experiences.

The brand's logo, the Greek letter Theta (θ), symbolizes this concept. As a streetwear fashion brand for the new generation, THE COTH's mission is to help young Vietnamese express themselves through the latest streetwear fashion trends. Guided by the principles of creativity, affordability, and comfort, THE COTH offers innovative and high-quality products at affordable prices, making shopping convenient.

Each product carries a meaningful message, in line with the brand's slogan Honoured to tell your story! The positive feedback and support from customers continue to drive THE COTH's dedication to delivering the best products. Trust is greatly appreciated, and THE COTH aims to constantly innovate and improve