Souq. com is an e-commerce platform based in the United Arab Emirates (UAE) that was founded in 2005 by Ronaldo Mouchawar. Initially, Souq started as an online auction platform but soon transitioned into a full-fledged online retail website.

The company's headquarters is located in Dubai, UAE. As the largest e-commerce platform in the Middle East, Souq offers a wide range of products and services to its customers. The company provides a platform for sellers to list and sell their products, which includes categories such as electronics, fashion, home appliances, beauty, and baby products.

Souq also offers its own logistics and delivery service to ensure a smooth customer experience. In 2017, Souq was acquired by Amazon, which further strengthened its position in the market. With this acquisition, Souq became a subsidiary of Amazon, allowing it to leverage Amazon's expertise and resources to expand its operations.

The acquisition also provided Amazon with a strong foothold in the Middle East region. Souq's market position is undisputed as the leading e-commerce platform in the Middle East. Its extensive product range, competitive prices, and convenient delivery options have been instrumental in its success.

With its association with Amazon, Souq has gained access to a vast global network, allowing it to tap into international markets. Over the years, Souq has achieved notable milestones, including being recognized as the first unicorn tech company in the region, valued at over $1 billion. In 2019, Souq rebranded its website and mobile apps to Amazon.

ae, marking the integration of its services with Amazon's well-established brand. As of the latest information available, Souq. com (now Amazon.

ae) is still operating as a leading e-commerce platform in the Middle East. It continues to offer a wide range of products and services to its customers, providing them with a seamless shopping experience. Souq's association with Amazon has undoubtedly contributed to its growth and success in the region