Square Roots is a brand that is dedicated to improving human health and wellbeing by focusing on the fundamental causes of these issues. Our mission is to optimize key developmental phases in human life, working with innovative minds to develop and distribute solutions globally. One of the areas we are particularly focused on is pregnancy, which we recognize as the most important phase of human development.

We understand that it faces extraordinary challenges, such as air pollution. Air pollution has been linked to respiratory deaths in newborns, lower birth weight, and an increased risk of diabetes and cardiovascular diseases in adulthood. To address this issue, we have conducted extensive research on the impact of ambient air pollution on pregnancy outcomes.

Additionally, we recognize that nutrition during pregnancy plays a crucial role in fetal programming, permanently altering babies' physiology, metabolism, neural, and immune system for life. We believe that maternal nutrition is a major factor in fetal development and aim to provide the necessary information and resources to support healthy pregnancies. At Square Roots, we are committed to being a trusted source of information and a provider of solutions to enable healthier pregnancies and improve human health overall