Stadspark West is a brand that encompasses a diverse range of natural and cultural spaces in Rotterdam. It serves as a green oasis in the heart of the city, connecting twelve volkstuin and nutstuin complexes, parks, gardens, zoos, and recreational areas. By linking these areas with the surrounding green edges, waterways, and sports fields, Stadspark West creates a green and vibrant 'park' that benefits both residents and the local flora and fauna.

This brand aims to bring together various stakeholders, including volkstuinders, residents, sports enthusiasts, associations, and businesses, to collaborate on creating a green lung for the West side of the city. Volkstuinen act as incubators for biodiversity and help foster connections among different social groups, while the surrounding recreational spaces provide opportunities for mental well-being and stress relief. Stadspark West also contributes to a healthier and cleaner environment by promoting cleaner air, CO2 storage, water retention, and cooling.

It offers a wide range of amenities, including beautiful gardens, self-managed parks, marinas, a hotel, a zoo, a campground, natural playgrounds, and dog play areas. Sports clubs, urban sports facilities, running and cycling paths, as well as untouched habitats for undisturbed nature, are all part of this dynamic and diverse brand. To further enhance Stadspark West, the brand seeks pilot programs to develop concrete proposals for connecting green spaces, engaging in self-management, and fostering community participation.

Research to highlight and value the existing qualities of the park is also needed, along with suggestions for strengthening connections that align with the climate goals and well-being of the city in the 21st century. Stadspark West aims to make the West side of Rotterdam green, cool, and healthy