Shoot the Moon Products is a renowned brand in the toy industry. Founded in 1991 by David Small and Paul Rago, this product invention company specializes in developing and licensing innovative toys and consumer products. With a vast portfolio of products ranging from low-cost collectibles to high-end animatronics, Shoot the Moon is recognized as a leader in technologically advanced toys with mass market appeal.

David Small brings expertise in product development, engineering, and manufacturing, while Paul Rago excels in product development and marketing. Together, they have developed, marketed, and licensed mega-hits like Teddy Ruxpin, Lazer Tag, Fijit Friends, Little Live Pets, and Hatchimals, among many others. Their creations have accounted for approximately $4 Billion in retail sales.

Shoot the Moon prides itself on its extensive intellectual property portfolio, including utility patents, trademarks, and copyrights. Their inventions have even launched entirely new industry categories, such as television interactive products and CMOS imaging products. With a team of brilliant electrical engineers, product designers, and mechanical/animation experts, Shoot the Moon continues to deliver groundbreaking products that capture the imagination of consumers worldwide.

Whether you're looking for creative activities, learning vehicles, outdoor novelty items, or feature plush electronics, Shoot the Moon has it all. Explore their patent portfolio and witness the remarkable achievements of this innovative brand