Strauss Group is an Israeli food and beverage company that specializes in the production and distribution of a wide range of consumer products. The company was founded in 1933 by Richard and Hilda Strauss, and it is headquartered in Petah Tikva, Israel. Strauss Group initially focused on the production and distribution of dairy products in Israel.

Over the years, the company expanded its product portfolio to include coffee, snacks, confectionery, and water. Today, Strauss Group operates through various subsidiaries and is divided into three main segments: Strauss Coffee, Strauss Brands, and Strauss Fresh. Strauss Coffee is the largest subsidiary of the group and is involved in the development, production, and marketing of coffee and other hot beverages.

It is known for its leading brands, such as Elite, Sabra Coffee, and Strauss Coffee. Strauss Brands handles the production and distribution of confectionery, snacks, and dairy products under popular brands like Strauss, Max Brenner, and health-oriented brand Yad Mordechai. Strauss Fresh focuses on the production and distribution of fresh salads, dips, and spreads.

Strauss Group operates globally, with sales and distribution operations in various countries, including Israel, the United States, Brazil, Poland, Russia, and China. The company has expanded its presence through joint ventures and partnerships with international companies. For example, Strauss Coffee has joint ventures with TPG Capital and Hyundai Department Store Group in China, and a strategic partnership with PepsiCo for joint manufacturing and distribution in Israel.

In terms of market position, Strauss Group is a leader in the Israeli food and beverage market, with strong brand recognition and a significant market share in its various product categories. The company has also made efforts to expand its global presence and increase its market share in target countries. In recent years, Strauss Group has focused on innovation and sustainability, launching new products aligned with consumer trends, such as organic and healthier options.

The company has also invested in research and development to develop sustainable packaging and reduce its environmental impact. As of the latest available information, Strauss Group continues to grow its business and expand its global reach. The company maintains a strong position in the Israeli market and is actively seeking opportunities for further growth and product diversification