STURM und DRANG is a research and transformation agency based in Hamburg. Specializing in developing visions and renewal strategies based on cultural foresights, we focus on the cultural evolution demanded by societal changes. Our approach begins with exploring desires, behaviors, and culture in a constantly shifting world, crafting renewal strategies that resonate socially and economically for companies and brands.

Through cultural foresights, we observe cultural shifts, identify trends, and upcoming desires, narratives, and mindsets to innovate offerings and services of tomorrow with experts and lead users. Our services include behavior research through business ethnography and applied semiotics to decode narratives and codes both online and offline. Trusted by various individuals and brands, our cases showcase our expertise in areas such as behavior change and future opportunities.

Join us in shaping the future with our trend research and innovative content through our newsletter. Contact us for more information