At GUM®, we are passionate about oral health and dedicated to helping people improve their holistic well-being, one mouth at a time. With our roots in professional dentistry, we are known as the creators of the very first rubber-tipped toothbrush, designed to be gentle on gums and teeth. This commitment to gentleness has remained an integral part of our brand.

As part of the SUNSTAR group, we have embraced a holistic view of oral health. Research has shown that oral health is closely linked to overall body health. Just as our diet can impact our heart health, our oral health can affect our cardiovascular and metabolic well-being.

This understanding drives us to support people of all ages and stages of life in improving their entire health, starting with their oral care. We recognize that each person is unique, with different experiences and needs. That's why we offer a wide range of solutions that are tailored to accompany you throughout different life stages and oral health challenges.

We believe in the power of personalized oral care rituals, which are the foundation of a healthy life. Our commitment to your well-being goes beyond the effectiveness of our products. We understand the importance of a gentle and delightful oral care experience.

By investing in creating gentle and enjoyable rituals, we aim to make you love what you do and provide you with an unparalleled feeling of freshness and well-being every day. Experience our world, explore our rituals, and discover our solutions. Join us on the journey towards complete mouth care and whole-body health.

Together, let's prioritize your oral health for a healthier, happier life