Superfuture is a well-established and highly functional brand that offers a wide range of products and services. Since its inception in 1999, it has evolved from a city guide known as superfuturecity to a comprehensive media platform. Initially focusing on Tokyo, it expanded to include Sydney (as city 02) and New York.

The brand's core mission was to provide detailed shopping maps and concise reviews of the best stores. As technology advanced, the brand transitioned to a more sophisticated platform. The first version of superfuture was created in HTML but was soon replaced by a database system developed using Cold Fusion.

This allowed for easier management and updates of the rapidly growing shop reviews. In addition to its core offerings, superfuture now provides a range of other services including concierge services, supertours, superevents, and editorial content. With a focus on design and functionality, superfuture continues to be a valuable resource for those seeking information and guidance in various cities worldwide