Swire Resources is a leading brand management, retail, and distribution company specializing in sports, outdoor, and active lifestyle shoes, apparel, and accessories. As a wholly owned subsidiary of Swire Pacific Limited, we have been in operation since 1990, consistently adapting to changing consumer preferences and market trends. Our expertise in brand building, marketing, distribution, and retailing has allowed us to establish premier sporting names like Reebok, Puma, and Columbia in Hong Kong and mainland China.

Over the years, we have expanded our business portfolio and now represent a range of renowned international brands in the region, including Arena, Cath Kidston, Chevignon, Crocs, Jockey, and UGG. Additionally, Swire Resources is the leading sports retailer in Hong Kong and Macau, operating four multi-brand chains tailored to various sporting needs. Our commitment to innovation and customer satisfaction drives our omni-channel strategy, offering a seamless shopping experience through our physical outlets and e-commerce websites.

As a trusted partner to brand owners and suppliers, we continue to grow and expand into new categories, connecting our partners to customers in this part of the world. With a proven track record, we are dedicated to the success of our brands and the satisfaction of our partners and consumers