Taiste is a brand that brings a fresh and authentic approach to content marketing. They understand that the audience craves real and relatable experiences, especially when it comes to the digital world. With their video podcast series, Taiste Talks, they give a stage to the people behind digital products, allowing them to share their thoughts and experiences.

Unlike traditional marketing content, Taiste Talks focuses on the human element, showcasing the personalities and perspectives of their team members and selected guests. This gives the audience a glimpse into who they are as individuals, how they approach their work, and what they think about current hot topics. Taiste recognized the need for more diversity in their marketing content and the importance of representing their community accurately.

With over 60 people working at Taiste, they wanted to utilize their team's expertise, backgrounds, stories, and experiences to create engaging and informative content. To ensure high-quality results, Taiste partnered with Brave Teddy, a trusted video production company. Together, they created a format where participants could freely discuss topics that matter to them without following a script.

Taiste Talks encourages participants to ask each other questions, resulting in natural and authentic conversations. By sharing their own perspectives and stories, Taiste Talks creates a personal connection between the audience and the brand. Their content is informative, entertaining, and captures the true essence of the people behind digital products