That's it. Founded in Los Angeles in 2012 by Dr. Lior Lewensztain, the brand aims to improve the low fruit consumption rate among Americans by offering portable and convenient snacks.

Driven by a passion for plant-based food as preventative medicine, That's it. All That's it. They are also allergen-free (except for coconut) and gluten-free, making them suitable for various dietary needs.

In addition, all products are vegan and plant-based. The brand offers a range of delicious products, including Fruit Bars made from 100% real fruit with no preservatives or added sugar, Mini Fruit Bars for quick and easy snacking, Probiotic Fruit Bars for immune system and gut health, Crunchables made from dried apples and pumpkin seeds, Kick Coffee Energy Bars for a caffeine boost, and Dark Chocolate Truffles for a clean and healthy treat. Experience the goodness of real ingredients with That's it