The 8Bit Guy is a renowned brand that offers a wide range of products and services to tech enthusiasts. Originally known as The iBookGuy, the brand started as a side business in 2007, specializing in refurbishing and selling Apple iBook Clamshells, which eventually expanded to other Apple models like white iBook G3 and G4 systems, and MacBooks. Over time, the brand's YouTube channel gained immense popularity, leading to the decision to monetize it and create new videos.

The success of the channel allowed the brand to invest in superior video equipment and set up a dedicated studio. As the brand's content evolved, it attracted a broader audience, prompting a name change to The 8Bit Guy. While the original channel still showcases occasional episodes about Apple products, the brand also introduced another channel called 8Bit Keys, focusing on producing episodes about music keyboards.

Despite the time-consuming nature of video production, The 8Bit Guy strives to deliver high-quality content and aims to produce at least five episodes per month. With an ever-growing fan base, The 8Bit Guy continues to captivate tech enthusiasts with its engaging videos and merchandise offerings