The Difference Engine is a strategic insights consultancy founded by Farrah Bostic, the Chief Strategist. Their mission is to assist business leaders in making informed and significant decisions. With expertise in various industries such as logistics, software, sports, news, television, fashion, retail, spirits, healthcare, finance, and education, The Difference Engine turns audience, customer, and stakeholder insights into effective brand, communications, and product strategies for both B2B and B2C companies.

What sets The Difference Engine apart is their dedication to challenging the common objections to conducting research. They understand that research can be perceived as costly, time-consuming, and lacking in value. However, they believe in the transformative power of research when done well, and strive to educate businesses on its potential to drive success.

Led by Ashley Derrington, a Research Associate and Operations Lead, The Difference Engine provides impeccable project management and research support, including online moderation and analysis. Ashley's experience in marketing agencies and her involvement in the deaf and hard of hearing cultures contribute to the diverse perspectives that The Difference Engine brings to their work. Learn more about The Difference Engine's team and their commitment to unlocking the power of research on their website.

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