The Natural Edge is a brand founded by Simon Jeffries, a former Special Forces soldier turned coach. Simon's own experience of feeling lost and lacking in life led him to quit his prestigious management consultancy job and follow his passion for coaching. Over the past 5 years, he has helped thousands of people become more resilient, confident, and courageous.

The Natural Edge offers two ways to help individuals transform their lives. The first is through their FREE Tuesday Tactics newsletter, where subscribers receive actionable mindset tips every week, based on Simon's real-world experience in the Special Forces and his 10,000+ hours of coaching expertise. The second way is through their FREE Mindset Masterclass, which focuses on five key breakthroughs to crush negative thinking, gain total clarity on one's purpose, and forge true confidence.

This masterclass does not rely on outdated goal-setting rituals or meditation techniques but provides practical strategies for personal growth. Join The Natural Edge community and discover how to live with purpose, forge true confidence, and feel genuinely happy and fulfilled